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I got an email from ModCloth inviting me to shop the Full Spectrum Collection and the page it led me to was indeed filled with a full rainbow spectrum of genuinely stylish clothing that would probably look really cute on you, including “Proud” and “Equality” tees. Also last year they sent stuff to Reniece and we all got to enjoy that photoshoot so like, what happened Lane Bryant?Ĭelebrate Pride Month with your “unique style,” expressed by wearing white Sperry shoes with little rainbow (!!!) details allegedly “made with pride, for Pride.” Furthermore, these shoes promise to “take a stand for a movement we’ll always stand behind.” What movement? Maybe a movement of tomboys with cuffed-up jeans and white Sperrys holding a cocktail on a yacht. Last year they partnered with GLSEN, but this year there’s no non-profit partner mentioned anywhere. You are invited to “celebrate the curve in every rainbow” with some exclusive styles, which include some of last year’s styles and some new links. This is a fact of capitalism.Īn asterisk (*) means they have used an actual lesbian or bisexual woman in their campaign as a model or spokesperson.Ĭacique (Lane Bryant) Intimates: Love is Love Undoubtedly most corporations do some bad things. These rankings are not influenced by the company’s overall ethics, their history or reputation in other areas, or by the politics, religious affiliations or lobbying activities of its leadership team. Everything else is about Love, Equality and Pride, which feels… neutered. FYI: only four brands actually used any of the words from the LGBTQ+ acronym in their merch (Target, American Apparel, Hollister and American Eagle).
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But let’s look at the splendorous brands who continue to exist and send us press releases but never advertise on our actual website or send me sneakers! (And also REI, who are great and I put them on the list because we love them. If you really wanna support queers this Pride Season, you should definitely shop at stores run by actual queer people - here’s your list.
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Apparently gay people are the most loving people around - to which I would say, have you met our exes? The special time of year when giant corporations make rainbow versions of their logo and then sell them to you because Love is Love and Love Unites and Equality is Love and Love is Equality and Families Need Love and We All Need Love and Love Is All We Need.